Creating

transformative

experiences.

Experience cross-cultural, transformative consulting and learning that integrates energy, leadership, and effective communication for success at all levels.

Soraya Sarif

With over 20 years of Experience in Supporting Change and Transformation through Experiential Learning and Communications Strategies, Soraya’s specialisation in Personal and Organisational Development combines a deep knowledge and appreciation for Neuro-Leadership principles with human-centred design and delivery of Learning Platforms, Events, and Programmes for social impact.

Combining Leadership Development with concepts of Intention and Energy are an edgy but uncompromising approach to Holistic Decision-Making, Performance, and future-focused Work-Life Balance.

Areas of Specialty:

Holistic Leadership

Soraya Sarif’s journey into the realm of energy healing modalities began with a profound passion and curiosity about energy sensitivity from an early age. This fascination led her to explore various modalities, studying and practicing different techniques to harness and channel this universal life force. As Soraya delved deeper into the world of energy healing, she recognized its immense potential for holistic leadership development. Drawing on her expertise in both energy healing and leadership, she developed learning interventions specifically designed for leaders.

Through these interventions, Soraya empowers leaders to make better decisions by tapping into their own energetic awareness. She guides them in understanding how their energy impacts their decision-making process, enabling them to align their choices with greater clarity and intuition. Strategic communication is another crucial aspect that Soraya addresses in her holistic leadership development programs. By incorporating energy awareness into communication practices, leaders learn how to effectively convey their messages while establishing authentic connections with others.

Managing one’s own energy and focus is essential for effective leadership. Soraya equips leaders with tools and techniques to optimize their personal energy levels, enabling them to maintain peak performance while avoiding burnout or overwhelm.Furthermore, Soraya emphasizes the importance of incorporating energy awareness when managing teams. Leaders learn how to create an environment that fosters positive energies within the team dynamics, enhancing collaboration, creativity, and overall performance.

In essence, through her unique blend of expertise in both energy healing modalities and leadership development principles, Soraya Sarif provides transformative learning experiences for leaders. Her interventions enable them to make better decisions aligned with their authentic selves while strategically communicating with impact. By managing their own energies effectively and incorporating this awareness into team management practices, leaders can create thriving environments that drive success at all levels.

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Stakeholder Engagement & Diplomatic Relations

Soraya Sarif is a highly experienced professional in the field of communications, renowned for her expertise in stakeholder engagement, fostering inclusion, and developing strategies to effectively engage stakeholders. With a deep commitment to building bridges and transcending borders, she has dedicated her career to promoting cross-cultural understanding and reducing barriers while enhancing stakeholder relationships.

Drawing on her extensive knowledge of communication practices, Soraya excels at crafting compelling narratives that resonate with diverse audiences. She understands that effective communication is key to engaging stakeholders and creating meaningful connections. By leveraging her exceptional skills in stakeholder engagement, she develops strategies that not only meet their needs but also exceed their expectations.

In addition to her proficiency in stakeholder engagement, Soraya brings a unique perspective to the table through her involvement in diplomatic relations and advisory roles. Her deep understanding of cultural nuances allows her to navigate complex international landscapes with finesse while fostering collaboration across borders.

One area where Soraya truly shines is in developing strategies for effective stakeholder engagement. Recognizing the importance of empathy-driven approaches, she designs experiences that prioritize understanding and cater to the unique needs of stakeholders from different backgrounds. By placing herself in their shoes, she creates inclusive environments where stakeholders feel valued and understood.

Soraya’s dedication to excellence extends beyond traditional communication practices as she actively seeks opportunities for cross-cultural collaboration. Through dialogue facilitation and open-mindedness promotion, she fosters an environment conducive to heightened cross-cultural understanding.

With each project she undertakes, Soraya strives for excellence while prioritizing stakeholder satisfaction at every step. Her ability to develop strategies for effective stakeholder engagement sets her apart as a leader who understands the power of communication in transcending borders and building lasting connections between individuals from diverse cultures.

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❞

Mrs. Soraya is one of the most influential trainers that I have ever met in my life. And she is remarkably phenomenal in her training delivery! Although I attended so many training programs during my professional life. But, I would never forget how life changing it was knowing such a personality. I wish you all the best wherever you go.

Last but no least, I recommend Mrs. Soraya highly if you are searching for a trainer or an Organisational Efficiency & Human Capital Strategist.

Mahmood Alaraibi, ACIPD
Founder and CEO

❞

Soraya has worked for more than 10 years in the field of organizational effectiveness through Communic8, the agency which she founded. She is a seasoned strategist with proven experience of building engagement in service operations management. In this fast-paced environment, the challenge of churn of staff may impact negatively on customer satisfaction. Soraya recognises that driving engagement improves staff retention which is so critical to a service organization reaching its goals. She firmly believes this should be at the forefront of strategic thinking to allow employees to unlock their true innovative potential.

Fiona Newson-Smith

Innovation Manager 

❞

Soraya is very creative, friendly and proactive leader. She developed a number of innovative communication solutions by managing all aspects of CBD Internal and media communication. As a highly talented professional, she trained and developed executives to add value to the business. I appreciate her ability to manage change and influence people with strong leadership skills.

Kannan Shanmugam

CEO, Company

❞

Soraya is an outstanding professional. Her “Can do” attitude helps her overcome many challenges and excel most difficult situations. I have worked closely with Soraya on many projects to provide soft skill training for Emarati graduates and she has always met and exceeed expecations. She is always on top of her trade and comes up with creative and practical solutions that are winners.

Renuka Alvares-Horner MBA

CEO, Company

❞

Soraya is an outstanding professional. Her “Can do” attitude helps her overcome many challenges and excel most difficult situations. I have worked closely with Soraya on many projects to provide soft skill training for Emarati graduates and she has always met and exceeed expecations. She is always on top of her trade and comes up with creative and practical solutions that are winners.

Rajeev Gupta

Founder and CEO

❞

Soraya has the rare and extremely valuable expertise to use an array of communication methodologies exhibiting alignment of human resources strategies to business objectives. Her style is inclusive yet business-focused. This requires an aptitude for understanding the root cause of internal complexities and acceptance of external market influences. She can provide clients/employers with a significant competitive advantage.

Kelly Brittain, CHRM, CCP, CTT, CPIA, RPR

HR Leader & Consultant

❞

Soraya is a pleasure to recommend…She has excellent inter-personal skills, most professional, dependable, responsible and approachable – with an extremely positive view and attitude. No challenge or hurdle is too large for this lady…Her training skills are beyond superior and she is always willing to share her wealth of knowledge with colleagues, team members and friends.

On a personal level, Soraya is very caring and belives strongly in volunteerism. Her willingness to assist those in need of upgrading their skills is a gift which is recognized both by fellow team members and leaders of the community.

Parviz Nasser
President and CEO

❞

Soraya is an individual who goes above and beyond that reflects in her passion for transparent communications across Commercial Bank of Dubai. Without Soraya realising her and her team have contributed to an effective Employer Brand that is probably one of the best i’ve seen in Dubai.

Kelli Dienhoff

Senior Talent Acquisition Consultant

❞

Soraya is an absolute treat to work with. I’ve received much feedback from her colleagues on the sound understanding she has in dealing with her employees from a training perspective. She’s always supported our work beyond the call of duty. I’ve known her to be very generous with her time while always offering us highly intelligent insight and perspective. Her pleasant and unique professional attitude is nothing less than commendable.

Eric Koeman

Senior L&D and Business Consultant

❞

Soraya established the Internal Communications function at Commercial Bank of Dubai in 2008. Within that capacity she played a vital role in providing a comprehensive and concerted medium through which the organisation could engage with its employees and other stakeholders.

What impressed me during that time was Soraya’s tenacity in bringing to fruition her vision of what a capable IC function should deliver and her ability to see the bigger picture so as to ensure that all messages were coherent, related and cogent.

Her creativity enabled CBD to develop a number of innovative and user-oriented communications channels to ensure that key messages could be understood and retained by the target audience.

Soraya’s interpersonal communication skills, both at an individual and group level, are also first class which has given her credibility at the most senior of executive levels in an often unforgiving environment.

I would not hesitate to recommend Soraya to any organisation either as an employee or as a service provider/partner and I would certainly look to work with her again in the future.

Clive Harrison

Managing Partner

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